Five deliverables, drafted.
HTML drafts built with the actual Outset fonts (MarrSans + CaslonIonic), Style Guide 2.0 colors, and Client-First structure — so the path from these to the Webflow build is short.
Testimonials page
Hero · 4-up stats · featured Lisa Barrow quote · 13-card grid · Trustpilot strip · CTA. 13 cards (Lisa Barrow deduped — she's the featured quote).
In the Press page
Hero · 5-logo strip (text fallback) · featured Vanderbilt University News feature · 6-card coverage grid · accreditation bar · press CTA.
Author page template
Hero with photo + credentials · social links bar · bio block · expertise tags · articles list · CTA. Demoed with Lawson's real bio and headshot from the team page.
Byline component (3 variants)
Full byline (default, blog post header) · compact (blog cards) · byline + MRB badge inline. Reusable across any post via reference field.
Medically Reviewed By badge (3 variants)
Full card · compact pill · hero treatment. Wired to George Bugarinovic, M.D. with his real headshot and credentials from the Outset team page.
Iteration 1 — based on Lawson's feedback
- Brand color lean-in: Dark sections now use Outset Dark Blue
#001e3c(not near-black). Featured press publication panel swapped to Turquoise. Closing CTAs get a subtle turquoise glow accent. - Testimonials CTA: "Your future starts here" (was "Your story starts here").
- Byline credentials: Variant 1 now has a dedicated credentials line under the name ("Executive Director · Outset", or for medical authors, "Anesthesiologist at Harvard Medical School"). Makes author authority visible at a glance.
- MRB badge variant 1: Added a green-check circle before the "Medically Reviewed By" label text.
- MRB badge variant 2 (pill): Upgraded for stronger authority — Dark Blue background, white text, white circle with green checkmark (Trustpilot green
#00b67a), uppercase small-caps treatment, subtle shadow. - Inline badge in byline variant 3: Matched to the new MRB pill style for consistency.
Still outstanding
- Hi-res publication logos from John (text fallback in use until then).
- Feedback on any other Lawson/John notes.